Steve Levine, Tracking & Measuring Social Media

Customer experience and communication are going through an evolution.  We continue to listen to customers, elicit their opinions, and analyze the associated information but in ways that are evolving.

Social networks and media are playing an important role. Much of the information has qualitative and/or quantitative elements to it.  Because customer information is so accessible today, it is easy to misinterpret its meaning. After all, few of us have the time to keep up with social media evolution. As business professionals, there is a laundry lists of social networks, tools, and abundant information.

So where do we begin? We do not live in a one size fits all society.  There are many segments of the population with individual needs and desires.

In this presentation, we will take a chronological ride on communication…where we have been, where we are today, and where we are going. In the digital age we can be confident that we will continue to experience change. Rather than feel overwhelmed we will break it down and apply social that will make us more informed and better engaged with each other.

Bio

Steve Levine, a marketing research senior executive at MAi and founder of Strat360, leverages a strong background in customer experience, marketing research, and social media to enhance customer relationships among small, medium, and large businesses. His unique talent is combining diverse research methodology skills with a deep knowledge of social media. Steve’s consultative 360 degree approach involves closely listening and drilling down on client goals in order to customize specific solutions.  In the end, stakeholder objectives are met with highly actionable outcomes.

In addition to marketing research consulting, Steve oversees a non-profit DontDuit, Inc whose focus is on raising awareness of driving under the influence of technology. Steve also writes a widely read blog titled, “Steve’s Space.” Steve graduated with a degree in Marketing from Temple University, where he continues to remain active as a guest lecturer in the School of Communications.  Steve resides in Bucks County, PA and is a major Philadelphia Phillies fan.

Connect

You can connect with Steve on Twitter.