Planning Resources

Drucker Five QuestionsLooking to create or revise your social business plan?

We believe in grounding your social media in sound fundamentals, such as Peter Drucker’s Five Questions:

  1. What is our mission?
  2. Who is our customer?
  3. What does the customer value?
  4. What are our results?
  5. What is our plan?

We’re also fans of Rotary’s Four Way Test when applied to social media:

  1. Is it the truth?
  2. Is it fair to all concerned?
  3. Will it build goodwill and better friendships?
  4. Will it be beneficial to all concerned?

Here are some planning worksheets that can help guide you through the process:


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