We believe in grounding your social media in sound fundamentals, such as Peter Drucker’s Five Questions:
- What is our mission?
- Who is our customer?
- What does the customer value?
- What are our results?
- What is our plan?
We’re also fans of Rotary’s Four Way Test when applied to social media:
- Is it the truth?
- Is it fair to all concerned?
- Will it build goodwill and better friendships?
- Will it be beneficial to all concerned?
Here are some planning worksheets that can help guide you through the process: