If you’re in a nonprofit organization and are already doing some great things with social media, SoMeBizLife is a great place for you to increase your knowledge and skills! From the moment you arrive at 7:30 a.m. for coffee and breakfast you’ll start meeting others at all different levels of social media expertise.
People in social media are very friendly and love to share ideas with each other. Sharing is what nonprofit organizations and social media are all about, so you will find yourself in the right place to learn!
Opening Platform: SoMeBizLife — Welcome to the Revolution!
In the opening session, five speakers will help you see greater opportunities with social media, how it’s changing the way people work and why it’s vital for your organization as a nonprofit to have a strong social media presence. The speakers are very smart, successful people. What is really great about them is that they are also very friendly and will be willing to answer your questions personally during breaks and between sessions!
After the opening general session and before lunch, you’ll get to pick two smaller breakout sessions where experts will give you great ideas and specific things that you can start doing right away to get moving or improve your social media efforts and get more business. You can choose any one of 5 topics in each of the two sessions, but we would recommend that you consider:
Breakout 1: Social and Your Nonprofit Mission
Lynda Mitchell successfully runs the nonprofit organization Kids with Food Allergies. Lynda has done an amazing job leveraging social media to make her organization run successfully — from sharing information with people in need of assistance, to building relationships with supporters, to promoting awareness of her organization’s mission. In this session, Lynda will generously share what she does, how she does it, what works and what doesn’t. She is a smart, thoughtful and caring role model for anyone who is working in the nonprofit world. For more information on Lynda’s presentation, click here.
Breakout 2: New Brand Opportunities: Social Places, Spaces, Faces
Dave Polinchock is an experienced brand marketer whose knowledge transcends small businesses, large businesses and everything in between. In this presentation, he will show how you can ensure that consumers experience the same brand online, in the physical space of your building and in the faces of the people in your business online and in the physical world. If you would like more information on Dave’s presentation, click here.
The midday break will be wonderful, not just because of the excellent food that will be provided to us by the good folks at DelVal, but also because it will provide you an hour to informally learn from others as you exchange business cards, share ideas and build relationships with speakers and fellow participants that will last well beyond the conference day. After lunch, you’ll get to jump in with two more breakout sessions!
Breakout 3: More Better Video in Social Media
What better way to share with people what your nonprofit is doing than video? If you’re thinking about adding video to your Facebook page and/or website to achieve better search engine marketing results AND show people who you are and what you do, then this is a great choice for you. Before moving to Bucks County, Rick Toone worked on more than 50 Superbowl commercials as well as countless projects for film and television. For more information on Rick’s presentation, click here.
Alternate Breakout 3: Story Telling 2.0
Sharlene Sones is a brand story teller who has worked with well-known businesses such as Bennetton, Spalding, University of Pennsylvania and the LPGA. What do all of these businesses have in common with your business? Story telling. Whether you are using social media and social business practices to connect with customers or employees, knowing how to tell stories that are powerful and meaningful are vital to success. Sharlene will share how to adopt a powerful approach to story telling that works especially well in social media. For more information on Sharlene’s presentation, click here.
Breakout 4: Blogging 2.0 — Going Beyond the Typepad
Harrison Kratz may be the youngest presenter among the SoMeBizLife speakers, but he has already racked up some tremendous successes in the social media world as a college student. Harrison is the founder of the Holiday Tweet Drive that collected toys and donations for children, and is a blogger for Social Media Philanthropy. He will share how he has been able to achieve wonderful results through blogging and microblogging, and help you learn powerful blogging strategies to connect with your audiences. For more information about Harrison’s presentation, click here.
Closing Panel: Social Changes Media, Changes Lives
In the final session of the day, everyone will be back together in the big room. Five social media experts who work as journalists, public relations professionals and writers will share how social media is being used on a local, national and international level to help people connect with each other producing dramatic results that change lives – and that can help you in your small business social media efforts.
We’re looking forward to having you at the conference, June 1 at DelVal – register now!
If you have any questions, feel free to call Chuck Hall at 866-606-7686. This number will track Chuck down in his office, on his cell phone or at home. If he’s available, he will take your call to personally help you or will call you back as soon as he can!