Bill Parlaman, director of digital marketing for Stream Companies, will speak on “Integrating Social Media With Your Traditional Marketing Tools and Mobile Apps” at the 2012 SoMeBizLife Conference, May 30 at Delaware Valley College in Doylestown PA. Bill’s presentation will be part of the Business to Consumer Social Media Track moderated by Don Lafferty of Mingl Social.
Bill lives breathes and eats all things digital marketing including SEO, SEM and Social Media.
Prior to joining Stream Companies, an award winning advertising agency located in suburban Philadelphia, Bill founded the Philadelphia-based internet marketing company, “Radical Marketing Solutions.” Bill has worked with hundreds of clients, ranging from solopreneurs and small businesses to large organizations and industry leaders, helping them optimize their online content for maximum search engine exposure.
What makes Bill different from most SEO consultants is his emphasis on lead generation and conversions. Whereas many SEO professionals operate on a “rankings are everything” philosophy, Bill views SEO as part of a broader marketing strategy that ends only when sales and conversions are realized for the client. To that end, Bill emphasizes the importance of engaging content and viewer interaction in all of his projects.
Bill’s promise to his clients is simple, but powerful: first page search engine rankings for relevant keywords, resulting in improved sales results. Period.
In his role as Digital Marketing Director at Stream Communications, Bill brings a full commitment to results, both in the search engines and in his clients’ bottom line.