Jen Cohen, a dynamic speaker, presenter, professor and blogger who focuses on marketing, social media and relationship building through meaningful engagements, will present “B2C Facebook – Get the 800 Pound Social Media Gorilla Working for You” at the 2012 SoMeBizLife Conference, May 30 at DelVal College in Doylestown. Cohen is the president of Something Creative LLC, a full-service Philadelphia marketing boutique that works with small to large companies focusing on creating and executing integrated marketing approaches and specializing in social media campaigns.
Cohen has keynoted at various social media, mobile and marketing summits, and has been recognized for her integrated social media approach alongside Scott Monty of Ford. Cohen was a social media panelist at the Pennsylvania Conference for women, and at the Dow Jones Compliance Symposium. Cohen blogs for Social Axcess and She Takes on the World, a top ten Forbes.com rated entrepreneur resource. http://
Here’s why you should attend “B2C Facebook – Get the 800 Pound Social Media Gorilla Working for You”: If Facebook was a country it would be the 2nd largest on the planet, with almost a billion registered users. Facebook influences more than 70% of American households and more than 90% of women between the ages of 24 and 54. Effective use of Facebook can dramatically improve your market penetration, be it local, regional or national. Understanding the power of Facebook’s new Timeline presentation, Facebook advertising, and the effective, appropriate use of low cost, custom designed Facebook landing pages (aka Tabs) will ensure you can identify all the opportunities presented by this social media channel. In this session we’ll cover all this, so you walk away with more than just an understanding, but an actionable to-do list that’ll transform your Facebook presence into a genuine brand ambassador, and a lead generation machine.
The B2C (Business to Consumer) Track of the SoMeBizLife Conference is organized and led by Don Lafferty of Mingl Social.