Leading Enterprise Social Business

If you’re a  leader, manager or professional in a big business and are already working with social business strategies, SoMeBizLife is a great place for you to learn even more! From the moment you arrive at 7:30 a.m. for coffee and breakfast you’ll start meeting others at all different levels of social business expertise in both large and small businesses.

Skip Shuda, Cari Sultanik, Barry Dalton, Greg Lowe, Steve Lubetkin and Eric Ziegler.

People involved with social media are very friendly and love to share ideas with each other. Sharing is what social media is all about, so you will find yourself in the right place to learn!

Opening Platform: SoMeBizLife — Welcome to the Revolution!

In the opening session, five speakers will help you gain new perspectives on the Social Revolution, how it’s changing the way we all do business and why it’s vital for you develop new perspectives to share in your organization. The speakers are very smart, successful people. What is really great about them is that they are very friendly and will be willing to answer your questions personally during breaks and between sessions!

After the opening general session and before lunch, you’ll get to pick two smaller breakout sessions where experts will give you great ideas and specific things that you can start doing right away to get moving or improve your social media efforts and get more business. You can choose any one of 5 topics in each of the two sessions, but we would recommend that you consider:

Breakout 1: The Enterprise 2.0 Future

Eric Ziegler

Eric Ziegler is an experienced professional who is a key part of creating and implementing Vanguard’s  social business practices. Eric will show how Vanguard is using Social business platforms to help people more effectively work together within the corporate environment. This is a great session to help you form a vision of what your organization can do in the social realm and learn what steps you should take. To learn more about Eric’s presentation, click here.

Alternate Breakout 1: Building Your Social Plan

Cari Sultanik

Cari Sultanik is at the leading edge of using social media for marketing as NutriSystem’s director of Social Media and Community Management. Cari will show how a well-known brand with more than 10,000 Facebook fans and tens of thousands of customers has built its plan for social media. As a trained educator and an MBA, Cari will show how social media platforms can be used to educate, build community and deliver powerful business results. If you work in a big business and are interested in the marketing value of social media, this will be a great session for you. For more information on Cari’s presentation, click here.

Breakout 2: Social Customer Relationship Management

Barry Dalton

Barry Dalton is an IT professional with more than 20 years of experience leading, implementing and managing technology for effective customer service. Barry will share how today’s top companies are using social business strategies to more effectively manage customer service to create happier customers and better business performance. For more information on Barry’s presentation, click here.


Alternate Breakout 2: Where Do I Fit in All of This?

Greg Lowe

Greg Lowe (@Greg2dot0) has over 20 years of experience in Fortune 500 companies. Initially he served various roles of IT, then shifted his efforts to Social Business, Enterprise 2.0 and Communications. In this participatory “Pro Session” Greg will address: “Are social media and social business practices the domain of IT, marketing, public relations, human resources, corporate communications, customer service, project management, innovation, production development, consulting or training professionals?”


The midday break will be wonderful, not just because of the excellent food that will be provided to us by the good folks at DelVal, but also because it will provide you an hour to informally learn from others as you exchange business cards, share ideas and build relationships with speakers and fellow participants that will last well beyond the conference day.

Breakout 3: The Value of Social Media for Organizational Leaders

Skip Shuda

As a professional working at an advanced level in social business, you’re probably used to organizational leaders asking why they should invest in social media and social business tools. In this interactive session, Skip Shuda will lead  professionals through a discussion of how we can most effectively demonstrate the value of social media to organizational leaders. For more information, click here.

Breakout 4: What’s Next for Social Media Professionals?

Steve Lubetkin

In this interactive Pro-Session, veteran communication and technology professional Steve Lubetkin will lead participants in a discussion of what lies ahead for social media professionals. Steve will draw on his years of navigating the twists and turns of technological innovation in both the corporate world and his own consulting practice to help develop a vision for successfully navigating the future. For more information, click here.

Closing Panel: Social Changes Media, Changes Lives

In the final session of the day, everyone will be back together in the big room. Five social media experts who work as journalists, public relations professionals and writers will share how social media is being used on a local, national and international level to help people connect with each other producing dramatic results that change lives – and that can help you in your social business efforts.

We’re looking forward to having you at the conference, June 1 at DelVal – register now!

If you have any questions, feel free to call Chuck Hall at 866-606-7686. This number will track Chuck down in his office, on his cell phone or at home. If he’s available, he will take your call to personally help you or will call you back as soon as he can!


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