If you’re working as a social media professional you probably already know a lot, but there’s always more to learn! It would be hard to imagine a session that would not be a great opportunity for any of us to learn, but here’s what we would recommend.
Opening Platform: SoMeBizLife — Welcome to the Revolution!
In the opening session, five speakers will help you learn more about social media, how it’s changing the way we all do business and why it’s vital for social media professionals to see the big picture as we move forward. The speakers are very smart, successful people. What is also really great about them is that they are also very friendly and will be willing to answer your questions personally during breaks and between sessions!
After the opening general session and before lunch, you’ll get to pick two smaller breakout sessions where experts will give you great ideas and specific things that you can start doing right away to get moving or improve your social media efforts. You can choose any one of 5 topics in each of the two sessions, but we would recommend that you consider:
Breakout 1: Building Your Social Plan
Cari Sultanik is at the leading edge of using social media for marketing as NutriSystem’s director of Social Media and Community Management. Cari will show how a well-known brand with more than 10,000 Facebook fans and tens of thousands of customers has built its plan for social media. As a trained educator and an MBA, Cari will show how social media platforms can be used to educate, build community and deliver powerful business results. If you are interested in learning more about the marketing value of social media, this will be a great session for you. For more information on Cari’s presentation, click here.
Alternate Breakout 1: Are We the Gods of Social?
History is filled with countless examples of ordinary people besting so called experts. Nothing indicates this better than Greek mythology where the over-confident gods were often thwarted by quick-thinking, creative mortals. And so it’s only fitting that social media “experts,” “mavens,” “gurus” and “wizards” should take a careful look at themselves, other professionals and “mortals” and appreciate what we all have to learn from each other. A modest, friendly and talented professional, Gloria Bell will lead this interactive session which is sure to result in some interesting discussions.
Breakout 2: Where Do I Fit in All of This?
In this participatory session, social media thought leader Greg Lowe will lead professionals in an exploration of “Where Do I Fit in All of This?” Are social media and social business practices the domain of IT, marketing, public relations, human resources, corporate communications, customer service, project management, innovation, production development, consulting or training professionals? For more information, click here.
Alternate Breakout 2: Tracking and Measuring Social Media
Steve Levine is a highly sought-after market researcher who blends decades of practical experience working with some of America’s largest companies with his own avid use of social media for business, nonprofits and personal connections. He is a great person to get to know as you begin your professional social media career. Steve will share practical insights and examples of best practices for tracking and measuring social media. This is one of the greatest challenges that clients will present to you — how do we tie social media to demonstrable business results? For more information on Steve’s presentation, click here.
The midday break will be wonderful, not just because of the excellent food that will be provided to us by the good folks at DelVal, but also because it will provide you an hour to informally learn from others as you exchange business cards, share ideas and build relationships with speakers and fellow participants that will last well beyond the conference day.
Breakout 3: Balancing Tech, Balancing Human
Eric Lepping is an experienced technologist who provides social media services to businesses throughout the Philadelphia suburbs. He has made the transition from working for a large company to owning his own business, and is well connected in his local community as president of his Rotary. As a technology expert, Eric is well aware of the many ways that tech can be used to automate interaction. As a people-person, well-connected in the community, he understands the human side of social. As you manage your career in social media, it is important to realize that just because technology exists to do something doesn’t mean it is the right application. And just because social media enable us to reveal a high level of personal information doesn’t mean we should. Where is the balance of tech and the balance of human? How do we achieve this well to accomplish our business, personal and professional goals in social media? For more information on Eric’s presentation, click here.
Session 4: Social Entrepreneurship
Angela Giovine and Tina Paparone are sisters who early in their professional lives have carved their own paths using social media to create businesses that could not have exisited before the advent of new technology. In this joint presentation, Angela and Tina will share their experiences in creating new businesses including: Lime Events, Bucks Happening, Happenings Media and BeMe. As you manage your career in social media, it’s helpful to see how others are using social media to enhance their own businesses. To see more about Angela’s and Tina’s presentation, click here.
Closing Panel: Social Changes Media, Changes Lives
In the final session of the day, everyone will be back together in the big room. Five social media experts who work as journalists, public relations professionals and writers will share how social media is being used on a local, national and international level to help people connect with each other producing dramatic results that change lives. You and your fellow big business employees are all exposed media as consumers and can be beneficiaries and victims of the media. Learn how social media is affecting traditional media and what it means for you and your company.
We’re looking forward to having you at the conference, June 1 at DelVal – register now!
If you have any questions, feel free to call Chuck Hall at 866-606-7686. This number will track Chuck down in his office, on his cell phone or at home. If he’s available, he will take your call to personally help you or will call you back as soon as he can!