Don Lafferty, Social Channels Extend the Reach of Every Business

Are you trying to decide if your business is ready for Social Media?

Do you know how Social Media fits into your customers’ lives and impacts the way they choose products and services?

Would you like to know how businesses like yours are using Social Media to raise their visibility, grow their market share, or dominate their zip code?

Social Media is not a fad, but many small businesses and individuals are still on the sidelines not knowing how to harness the power of these tools. Join me for an informative and interactive discussion about how your company can get the most from social media.

At this seminar we will discuss the best practices of harnessing the internet to raise your visibility and extend your brand. I’ll show you how to:

  • Define your Objectives
  • Define your Target Audience
  • Choose your Communication Channels
  • Design your Tactical Calendar
  • Measure success

Bio

Don Lafferty is a writer, blogger, lecturer and Web 2.0 marketing consultant. He’s written corporate communication, marketing and advertising copy, as well as feature articles for numerous national magazines. Don is a regular contributor to the global conversation revolving around marketing through online social networks, working with a wide range of clients to craft effective strategies and tactics for connecting with their customers like never before.

Connect

Connect with Don on Twitter.