What does it take to build a presence in the world of social media? That depends in part on where you are active online, but as IRL – in real life – social exchange demands that people ‘team well’ with others. And no matter where you go these days, being a ‘team player’ is more important than ever. So, what can you do to make the most of your current status? Consider these questions:
- Why do you want to participate in social media?
- Do you have a specific goal for your social media activity?
- Who do you need to team with in order to reach your goal?
- Where will you find them, and how will you get them to recognize the value of connecting with you?
- What’s your contribution, and who wants to know?
- How will you measure your success?
All of these questions have a common theme that applies to all platforms – from social networking and social marketing to social broadcasting and new channels yet to come. It involves the secrets of teaming with people in ways that build loyalty, generate positive energy, motivate people to act, and create value.
In addition to frequent social media and live networking activities, Dr. Presser’s research in behavioral science has produced new technologies that measure and predict how people will behave in teams. Her work can help people – both leaders and followers – to understand and apply deep truths about social interaction.
Bio
For her whole career, Dr. Janice Presser has been focused on teams: how healthcare teams service those in need; how families ‘team’ with each other, and how organizations enable (or inhibit) human synergy in the workplace. All of these pursuits have had, at their core, the desire to understand what really happens between people during group activities, to create a reliable way to structure and support coherent, productive teams, and to measure – qualitatively as well as quantitatively – their business value.
Dr. Presser is CEO of The Gabriel Institute, the originator of Role-Based Assessment (RBA) and thought leader in Coherent Human Infrastructure management concepts. She has authored five books on various aspects of ‘teaming’, as well as dozens of articles and guest commentaries, and speaks on topics ranging from innovation and entrepreneurship to leadership and the role of social media.
A behavioral scientist by training, Dr. Presser has filled various positions in diverse industries, including stints as the HR director of a sports memorabilia company (where the petite woman was nicknamed ‘Dr. J’) and as president of a sheet metal manufacturing company. She is a frequent contributor to InnovationDAILY and NASVF NetNews, contributes to Quora, Focus, and Twitter as DrJanice, and blogs on WordPress at Leadership is a Team Sport.
Connect
Connect with Janice on Twitter.