The final session I attended for the day was a cozy discussion, covering how to make the May-September relationship work for you. Led by Rick Toone, Maria Evans, and Cookie Biggs, here’s what the session taught me. “TOOLS HAVE CHANGED. COMMUNICATION HAS CHANGED, OR HAS IT?” When it comes to merging old and new media methods,…

I’d like to start off this bit on Jen Cohen’s “800 lb. Gorilla” by saying that she won my Best Dressed at SoMeBizLife award. Congrats! Now, as for her presentation, it was great! She started off by explaining that Facebook was originally founded as a social network for college students, where they would post updates…

This panel discussion in the Social Media Professionals track was moderated by Rick Toone. The professionals leading the session were, Jessica Cohen, Jen Phillips, Eric Lepping, and Kristine Kane. The first question asked really kicked off the session. It was “Why not just hire your nephew with 3,000 Facebook fans as your social media expert?”…

Only the best of conferences start off with the Avengers trailer! Chuck Hall’s introduction to the 2012 SoMeBizLife Conference compared social media use to finding our own superpowers. We weren’t trained for this type of economy, but the “war” has begun and social media can help us handle it. Chuck said that social media is…