One of the most popular tracks in the 2012 SoMeBizLife Conference is sure to be the Business-to-Consumer Social Media Track. This track, led by veteran social media professional Don Lafferty, will show people in consumer-facing businesses how they can effectively use social media to reach their prospects and customers to improve business results.

While we are still selecting a couple of speakers, the track breakout sessions will be as follows:

Breakout Session I:
Connecting With Your Customers Through Social Media

Your customers are using social media. Period. Your marketing challenge is to identify and connect with them appropriately, articulating your company’s value proposition while tipping the first domino in a chain that results in converting a casual connection to a loyal customer. In this session, social media marketing consultant, Don Lafferty, will provide an update of the social media landscape, and give you insight into the customer behaviors that all businesses need to consider when setting out to create your social media strategy. He’ll cover community etiquette and expectations designed to foster the highest level of trust and engagement. Armed with this information, you’ll be better positioned to ask the right questions so you can make informed decisions about the social media platforms that suit your business objectives, the cost of a social media strategy and the results you can expect.

Breakout Session II:
B2C Facebook – Get the 800 Pound Social Media Gorilla Working for You

If Facebook was a county it would be the 2nd largest on the planet, with almost a billion registered users. Facebook influences more than 70 percent of American households and more than 90 percent of women between the ages of 24 and 54. Effective use of Facebook can dramatically improve your market penetration, be it local, regional or national. Understanding the power of Facebook’s new Timeline presentation, Facebook advertising, and the effective, appropriate use of low cost, custom designed Facebook landing pages (aka Tabs) will ensure you can identify all the opportunities presented by this social media channel. In this session we’ll cover all this, so you walk away with more than just an understanding, but an actionable to-do list that’ll transform your Facebook presence into a genuine brand ambassador, and a lead generation machine.

Breakout Session III:
B2C Content Creation – Create Compelling Content Without Busting Your Budget

So you’re on Facebook and Twitter, LinkedIn and Google Plus. You have a YouTube channel and Pinterest boards, Yelp reviews and a Blog. How does a business feed content to all these channels in such a way that their message remains interesting, compelling and selling, without sucking up hours of time you don’t have to begin with? In this session we’ll define the various types of content a business needs to create, purchase or share for each of your various social media channels. We’ll show you free and paid tools that can help with the automation of your outward message and your brand monitoring, and how you can best employ these tools to identify and connect with your customers to tap into the behaviors that drive lead generation.

Breakout Session IV:
Integrating Social Media With Your Traditional Marketing Tools and Mobile Apps

Studies have shown that 98% of text messages are read within 4 minutes of being received. With the increasing adoption of smart phones and apps, it’s become easier than ever to connect with your customers through their mobile device. In this session we’ll demonstrate some examples of using geo-location technologies and social media channels to drive and reward customer loyalty through check-ins.

Even though the phone book has become a doorstop, there are plenty of effective ways to integrate your social media strategy with more traditional marketing practices like direct mail, email marketing and classified advertising. In this session we’ll show you a variety of cross pollination methodologies for ensuring maximum market penetration, so you and your team can create marketing tactics that will continually drive down your spend while improving campaign performance.