Over the course of the last year more than one million foursquare accounts, twitter handles and facebook business pages have been set up on behalf of business men and women looking to ride the social media wave to widget-sale-superstardom.  After a week or two of tweeting madly, however, most of these practictioners give up and declare “social media isn’t for serious business”, leaving others to pick up the ball and carry it across the goal.

During the course of this 50-minute presentation we will revisit the basic principles of selling; trust, understanding, knowledge of the product and presentation skill and tie them back into the social media arena.  We will look at just what it means to be a “trusted adviser” and how listening, not broadcasting, can turn your social media efforts into successful sales.

This will not be a tactical overview of specific tools and/or social platforms but will discuss how to use each of the tools online (and off) to create a general selling strategy.  We will also revisit some of the fundamental building blocks of selling and review their practicality in a social media-dominated environment.

Bio

Chris Beadling has been a “local kid” all his life. With the exception of the four years he was earning his Bachelor’s Degree at Bloomsburg University and the few weeks he served as an intern in the US Sentate, Chris has lived within 10 miles of the Willow Grove turnpike exit since his parents brought him home from the hospital 38 years ago. This less-than-unique perspective has helped him develop his love of the area and his support for local community endeavors.

Currently the Vice President of Coldwell Banker Hearthside, REALTORS Chris is responsible for managing marketing strategy and interactive communications on behalf of the 18-office company and also helps the 500+ sales associates develop and implement social media strategy within their own brands.  He holds an MBA in Marketing (with a concentration in ECommerce) from LaSalle University and has just completed terms as President of the Bloomsburg Unviersity Alumni Association, Central Bucks Rotary and Bucks Beautiful, Inc and currently sits on the Board of Directors of the Pennsylvania Association of REALTORS.  Chris is also a managing partner with the technology & social media consulting firm TechDaze, LLC.

Connect

Connect with Chris on Twitter.