Small Business Doing Great Things

If you’re in a small business and already doing great things with social media, SoMeBizLife will offer you direct access to people, ideas and skills to help you keep moving forward and doing even more! From the moment you arrive at 7:30 a.m. for coffee and breakfast you’ll start meeting others at all different levels of social media expertise.

You know that people in social media are very friendly and love to share ideas with each other. Sharing is what social media is all about, so you will find yourself in the right place to pick up on how to do more!

Opening Platform: SoMeBizLife — Welcome to the Revolution!

In the opening session, five speakers will help you deepen your knowledge about  social media, how it’s changing the way we all do business and why it’s vital for you as a small business person to continue to expand your social media presence. The speakers are very smart, successful people. What is really great about them is that they are very friendly and will be willing to answer your questions personally during breaks and between sessions!

After the opening general session and before lunch, you’ll get to pick two smaller breakout sessions where experts will give you great ideas and specific things that you can start doing right away to get moving or improve your social media efforts and get more business. You can choose any one of 5 topics in each of the two sessions, but we would recommend that you consider:

Breakout 1: Building Your Social Plan

Cari Sultanik

Cari Sultanik is at the leading edge of using social media for marketing as NutriSystem’s director of Social Media and Community Management. Cari will show how a well-known brand with more than 10,000 Facebook fans and tens of thousands of customers has built its plan for social media. As a trained educator and an MBA, Cari will show how social media platforms can be used to educate, build community and deliver powerful business results. All of this takes planning, which every small business can use as it carefully moves forward with social media. If you are in a small business that is actively using social media and want to do more, this will be a great session for you. Cari navigates the sometime tricky waters between social media and traditional media, and can offer great strategic advice for how you strike a balance between traditional business practices and newer social approaches as you grow your business. For more information on Cari’s presentation, click here.

Breakout 2: New Brand Opportunities: Social Places, Spaces, Faces

Dave Polinchock

Dave Polinchock  is an experienced brand marketer whose knowledge transcends small businesses, large businesses and everything in between. In this presentation, he will show how you can ensure that consumers experience the same brand online, in the physical space of your building and in the faces of the people in your business online and in the physical world. If you would like more information on Dave’s presentation, click here.


The midday break will be wonderful, not just because of the excellent food that will be provided to us by the good folks at DelVal, but also because it will provide you an hour to informally learn from others as you exchange business cards, share ideas and build relationships with speakers and fellow participants that will last well beyond the conference day. After lunch, you’ll get to choose two more breakout sessions.

Breakout 3: More Better Video in Social Media

Rick Toone

What better way to share with people what your business does than video? If you’re thinking about adding video to your Facebook page and/or website to achieve better search engine marketing results AND show people who you are and what you do, then this is a great choice for you. Before Rick Toone moved to Bucks County, he lived and worked in Hollywood, where he helped produce more than 50 Superbowl commercials as well as countless film and television projects. For more information on Rick’s presentation, click here.

Alternate Breakout 3: Story Telling 2.0

Sharlene Sones

Sharlene Sones is a brand story teller who has worked with well-known businesses such as Bennetton, Spalding, University of Pennsylvania and the LPGA. What do all of these businesses have in common with your business? Story telling. Whether you are using social media and social business practices to connect with customers or employees, knowing how to tell stories that are powerful and meaningful are vital to success. Sharlene will share how to adopt a powerful approach to story telling that works especially well in social media. For more information on Sharlene’s presentation, click here.

Session 4: Social Entrepreneurship

Angela Giovine and Tina Paparone

Angela Giovine and Tina Paparone are sisters who early in their professional lives have carved their own paths using social media to create businesses that could not have exisited before the advent of new technology. In this joint presentation, Angela and Tina will share their experiences in creating new businesses including: Lime Events, Bucks Happening, Happenings Media and BeMe. As someone working in a small business and doing great things with social media, you will see new ways that you can use social media to think about your own business differently than you do today. To see more about Angela and Tina’s presentation, click here.

Closing Panel: Social Changes Media, Changes Lives

In the final session of the day, everyone will be back together in the big room. Five social media experts who work as journalists, public relations professionals and writers will share how social media is being used on a local, national and international level to help people connect with each other producing dramatic results that change lives – and that can help you in your small business social media efforts.

We’re looking forward to having you at the conference, June 1 at DelVal – register now!

If you have any questions, feel free to call Chuck Hall at 866-606-7686. This number will track Chuck down in his office, on his cell phone or at home. If he’s available, he will take your call to personally help you or will call you back as soon as he can!


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