Getting Started with Social Business

If you’re leader, manager or professional working in a big business and just getting started with social business and social media, then SoMeBizLife is a great place for you to learn a lot in a short period of time! From the moment you arrive at 7:30 a.m. for coffee and breakfast you’ll start meeting others at all different levels of social media expertise in large and small businesses.

People involved with social media are very friendly and love to share ideas with each other. Sharing is what social media is all about, so you will find yourself in the right place to learn!

Opening Platform: SoMeBizLife — Welcome to the Revolution!

In the opening session, five speakers will help you understand why everyone’s so excited about  social business, how it’s changing the way we all do work and why it’s vital for businesses to have a strong social media presence. The speakers are very smart, successful people. What is really also really great about them is that they are very friendly and will be willing to answer your questions personally during breaks and between sessions!

After the opening general session and before lunch, you’ll get to pick two smaller breakout sessions where experts will give you great ideas and specific things that you can start doing right away to get moving or improve your social media efforts and get more business. You can choose any one of 5 topics in each of the two sessions, but we would recommend that you consider:

Breakout 1: The Enterprise 2.0 Future

Eric Ziegler

Eric Ziegler is an experienced professional who is a key part of creating and implementing Vanguard’s  social business practices. Eric will show how Vanguard is using Social Business platforms to help people more effectively work together within the corporate environment. This is a great session to help you form a vision of what your organization can do in the social realm and learn what steps you should take. To learn more about Eric’s presentation, click here.

Alternate Breakout 1: Building Your Social Plan

Cari Sultanik

Cari Sultanik is at the leading edge of using social media for marketing as NutriSystem’s director of Social Media and Community Management. Cari will show how a well-known brand with more than 10,000 Facebook fans and tens of thousands of customers has built its plan for social media. As a trained educator and an MBA, Cari will show how social media platforms can be used to educate, build community and deliver powerful business results. If you work in a big business and are interested in the marketing value of social media, this will be a great session for you. For more information on Cari’s presentation, click here.

Breakout 2: Social Customer Relationship Management


Barry Dalton

Barry Dalton is an IT professional with more than 20 years of experience leading, implementing and managing technology for effective customer service. Barry will share how today’s top companies are using social business strategies to more effectively manage customer service to create happier customers and better business performance. For more information on Barry’s presentation, click here.





Alternate Breakout 2: Tracking and Measuring Social Media

Steve Levine

Steve Levine is a highly sought-after market researcher who blends decades of practical experience working with some of America’s largest companies with his own avid use of social media for business, nonprofits and personal connections. Steve will share practical insights and examples of best practices for tracking and measuring social media. This is one of the greatest business challenges — how do we tie social media to demonstrable business results. For more information on Steve’s presentation, click here.


The midday break will be wonderful, not just because of the excellent food that will be provided to us by the good folks at DelVal, but also because it will provide you an hour to informally learn from others as you exchange business cards, share ideas and build relationships with speakers and fellow participants that will last well beyond the conference day. After lunch you’ll get the opportunity to attend two more breakout sessions.

Breakout 3: Story Telling 2.0


Sharlene Sones

Sharlene Sones is a brand story teller who has worked with well-known businesses such as Bennetton, Spalding, University of Pennsylvania and the LPGA. What do all of these businesses have in common with your business? Story telling. Whether you are using social media and social business practices to connect with customers or employees, knowing how to tell stories that are powerful and meaningful are vital to success. Sharlene will share how to adopt a powerful approach to story telling that works especially well in social media. For more information on Sharlene’s presentation, click here.






Session 4: How to Manage Your Career Using Social Media


Matt Levy

Matthew Levy is a veteran human resources professional who not only works for Johnson & Johnson in HR by day, but also has his own career coaching business. Whether you want to manage your career inside of your current organization or look more broadly to the entire business world, Matt will show you what you can do with social media to develop more powerful connections. This is a session that can have value to every person at the conference — but will be especially important to someone in a big business who is just starting with social media! For more information on Matt’s presentation, click here.






Closing Panel: Social Changes Media, Changes Lives

In the final session of the day, everyone will be back together in the big room. Five social media experts who work as journalists, public relations professionals and writers will share how social media is being used on a local, national and international level to help people connect with each other producing dramatic results that change lives. You and your fellow big business employees are all exposed media as consumers and can be beneficiaries or victims of the media. Learn how social media is affecting traditional media and what it means for you and your company.

We’re looking forward to having you at the conference, June 1 at DelVal – register now!

If you have any questions, feel free to call Chuck Hall at 866-606-7686. This number will track Chuck down in his office, on his cell phone or at home. If he’s available, he will take your call to personally help you or will call you back as soon as he can!


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