Cari Sultanik: Fundamentals of Facebook for Business

Cari Sultanik, a marketing and social media professional, will teach the fundamentals of Facebook for Business at the 2012 SoMeBizLife Conference, May 30 at DelVal College in Doylestown, PA. Cari will also serve as the moderator of the Fundamentals of Social Media Track.

Cari Sultanik is the director of interactive account management at FulcrumTech (, a premier full-service email-marketing, search engine optimization (SEO), and social media agency based in the Philadelphia area.

Prior to joining FulcrumTech, Cari architected and managed the social media and community programs at Nutrisystem, the #1 home-delivery weight-loss company. She has also helped numerous small brands and nonprofits develop and execute robust social media strategies. In addition, she has worked at Electronic Ink, a Philadelphia-based web user experience design firm, and Advanta, a financial-services company. As a former elementary school teacher and daughter of a university professor and high-school English teacher, educating others is literally in her DNA. When she’s not at her computer monitoring Twitter, Facebook, LinkedIn, Pinterest, FourSquare, and more — or updating one of her two blogs — she stays connected with her shiny new iPhone 4S.

In her “spare” time, she practices karate (and sports a hard-earned black belt), reads voraciously, listens to numerous podcasts, and enjoys photography and blogs about social media and other random topics. A suburban Philly girl through and through, Cari holds a BA in Psychology and Education from the University of Pennsylvania and an MBA from Drexel University. She currently lives in Doylestown with her husband, two boys, French bulldog, and three cats.


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