Mitch Lapides, President & CEO of FulcrumTech, will present, “Your Lead Gen Playbook: What You Must Do with Web, Social, Email, & Beyond!” at the 2012 SoMeBizLife Conference, May 30 at DelVal College in Doylestown, PA. Mitch’s presentation will be part of the Business to Business Social Media Track moderated by Steve Levine.

FulcrumTech (http://www.fulcrumtech.net), a premier full-service email-marketing, search engine optimization (SEO), and social media agency based in the Philadelphia area. After more than 20 years in the corporate world, Mitch founded FulcrumTech in 2004 to help businesses market effectively in our technology-driven world.

Prior to founding FulcrumTech, Mitch built and managed several leading online publishing enterprises at Gartner (Group Vice President, gartner.com and Chief Technology Officer, Gartner), Reed Elsevier (EVP), Springhouse Corporation (VP, Electronic Products), and U.S. Pharmacopeia.

FulcrumTech helps both B2B and B2C organizations develop powerful email  campaigns from engaging newsletters to compelling promotional and transactional campaigns. To further support lead generation, list building, and engagement for client projects, Mitch expanded FulcrumTech over the last 3 years to include SEO and social media practices as well. Under Mitch’s leadership, FulcrumTech has helped countless organizations successfully turn around underperforming online-marketing programs. FulcrumTech uses a strategic approach to ensure that all forms of marketing in an organization work together to deliver a clear, measurable return on investment.

Mitch earned his BA from Brandeis University and MBA from the University of Michigan. When he’s not wearing his marketing hat, Mitch is an accomplished classical pianist, yoga enthusiast, and bird lover.