Steve is director of business development for MSI International, a market research and strategy firm, will speak along with Kara Hinrichs, new media manager at BrickSimple, in the opening session of the Business-t0-Business Social Media Track at the 2012 SoMeBizLife Conference. Kara and Steve will present “ B2B — One Size Does Not Fit All.”

Steve Levine approaches social media from a customer-centric point of view. Among the entrepreneurial technology businesses and global enterprises Steve has worked with are Alcatel-Lucent, AOL, AT&T, HP, IBM, Microsoft, Mobile Marketing Association, Motorola, Oovoo, P&G, Samsung, and Zappos. Given Steve’s background in marketing research, he understands the significance of customer empowerment whether in a B2C or B2B context.

Steve is also applying his B2B proficiency as moderator and presenter to the B2B track at SomeBizLife. So, who should attend this track?

• If you work for or run a small, medium, or large business and deal with other businesses, then this track applies to you.
• If you are in the job market and want to leverage social media to enhance efforts, then this is a track for you.
• If you want to improve business development efforts, then check out this track.
• If you wish to enrich your brand, this is the track for you.

When not sharing social media expertise at SoMeBizLife, Steve is director of business development for MSI International, a market research and strategy firm based in King of Prussia, PA. Steve especially enjoys when clients present objectives and issues that require outside the box thinking. In Steve’s words, “Cookie cutter is fine when baking oatmeal or chocolate chip cookies but in the world of business one size fits all typically does not delight internal stakeholders or customers.”