Authenticity & Automation: How Much Is Too Much?

As Social Media evolves we’re given new management tools all of the time.  Programs like HootSuite and TweetDeck allow us to keep an eye on those we follow and get our messages out when we want them to go out and get those messages out from multiple accounts.  While these tools can optimize our messaging they can also allow us to become “social spammers”.

“Balancing Tech, Balancing Human” will examine how these tools can work for us and against us.  We’ll talk about how to best use automation, how to be authentic in our messages, and how to avoid the dreaded over-share.

Bio

A long time tech junkie, Eric recently founded Social Marketing Sherpa.  The business provides Social Media Marketing services for small to medium businesses.   Social Marketing Sherpa is proving to be a valuable resource to its customers.  Sherpa Services include social media training and strategy, customer social media profile development, custom blog development, and social media management & monitoring.

Eric is the current President, and a Founding Member, of the Central Bucks Rotary Club.  In addition to his service work with the club Eric donates services to several non-profits including the Bucks County Children’s Museum and the Bucks County Designer House.

Eric lives in Doylestown Township with his lovely wife, Amy, and two great kids, Lydia and Jerry.  When not at the keyboard Eric swims, bikes, and runs.  He’s participated in numerous triathlons including a Half Ironman.  He competes as a Clydesdale (athletes over 200 pounds) and has won triathlons in his class.

Connect

Connect with Eric on Twitter.