How do you create and build your own world for communicating the ideas of what you are most passionate about and then socialize those ideas into reality? We’ll examine the value of story for building your brand and engaging in this social world. How does social media fit within in an environment in which everyone is a storyteller?

The problem with storytelling:

• Why should I have a storytelling mindset when it comes to social media?
• What gets people to believe in my story and how can I do more of it?
• Purposeful design: understanding how your story plays out
• Key considerations before posting anything

Bio

Sharlene Sones, Founder & Brand Storyteller at Brandstoria,  is a brand-building specialist with a penchant for finding, clarifying and expressing stories. As founder of Brandstoria, she believes that we are all the owners of a unique story that we can edit, re-write and take on a new course. Her passion is helping other people and organizations realize this, too.

Sharlene has developed and launched products in sports and entertainment as well as helped strengthen many well-known global brands including Benetton Sportsystem, Spalding, Forefront Records, University of Pennsylvania and the LPGA.

Sharlene earned her graduate degree in organizational dynamics from the University of Pennsylvania and holds a B.S. in management from Babson College. When she’s not cycling, playing tennis or creating something on a wood lathe (bowl? pen? art?), she can be found working on a never-ending stream of do-it-yourself projects at her home in Pennsylvania’s Lehigh Valley.

Connect

Connect with Sharlene on Twitter.