Ohanarama: Jane Hoffer founder of Ohanarama established connections with mom bloggers prior to launch of her product. The bloggers who Jane developed a relationship with helped her decide to change their name to Ohanarama. Celeb endorsements are awesome but hard to get and social media is another way to reach out to a lot of…

Establsih your goals and objectives. Types of goals: Brand awareness, lead conversion, customer service, etc. Know your unique selling proposition. What sets you apart from everyone else? Differentiate your product. Make people excited about what you have to offer. Create Personas. Focus both on demographics and psychographics. Know your target market. Understand their language, quirks,…

Jane Hoffer, the founder of Ohanarama, speaks about the process of creating an online business. Ohanarama was created with the importance of connecting families through modern technology. “We were connecting and having fun but not together,” says Hoffer about games online. The website connects all age groups, from children to older adults. A fun way…

At the end of June, we held two sessions in Doylestown for business owners to help them learn the basics of social media. This was a powerful experience — not only based on the responses we have heard from business owners and professionals, but also from our own perspective. The new approach to social business…

Many thanks to everyone who participated in the first SoMeBizLife Conference, June 1 at DelVal College. From my perspective, this was an overwhelmingly positive event. One of the most powerful indicators of that is that many people have created, continued and deepened relationships by coming to the event and then sharing with each other subsequently…