Video is everywhere. Thereʼs good, bad and just plain ugly. Not everyone possesses the skills and knowledge to create video worthy of watching, but Rick has the experience to do just that. In this breakout session he will talk about:
- The importance of using good video in your marketing
- Why your “set” matters
- The reasons to use lights and get a microphone
- How to be a better spokesperson on camera
- No one knows you made a mistake but you
- Message, message, message – break it down
(And probably a Hollywood story or two!)
In todayʼs competitive world where everyone has a Flipcam and thinks quality doesnʼt matter, Rick will teach you that quality content always wins. Social media is a part of our lives and video is quickly replacing text as a means to get your message out. (How many video distribution sites can you name? ) Understanding what it takes to create quality content will put you leaps and bounds above your competition. While you may not need to upload video to NBC, thereʼs no reason not to understand how your video can be good enough for the networks and at the very least make you stand out from “the rest.”
If you want to understand how video can increase your marketing efforts, come experience this session with someone who has created video messages you all remember.
Bio
Rick is leading the way for thought leaders to portray themselves within their communities through the use of video and messaging.
Why is he someone to listen to? Rick lived in Los Angeles for 20 years and worked on film sets around the world. Heʼs shot in 12 countries, filmed a dozen movies, several HBO comedy specials, was the Propmaster and Graphic Designer at the Oxygen Network at its inception in Los Angeles, but he mostly concentrated his skills on television commercials.
Heʼs done over 1,000 national spots for every major brand from American Airlines to Mazda (with its introduction of the Miata), Pepsi, AT&T, the Got Milk campaign which spanned several years, Yahooʼs introductory commercials, American Express with Jerry Seinfeld, Guinness, Oil of Olay and hundreds more. Heʼs had over 50 spots air on the Superbowl and contributed to numerous Olympic, Academy award and MLB commercials. The stars heʼs worked with comprise Hollywoodʼs A list from A to Z: Amy Yasbeck, Kevin Costner, Charlie Sheen, Bruce Willis, Shaq, Rachael Hunter, Lucille Ball, Candace Bergen, Jeff Gordon and Dweezil Zappa just to name a few.
He has made it snow in the desert, rain in the ocean, perfected the cheese pull (pizza tech talk) and set the stage for award winning comedy specials. His expert eye and knowledge helped to craft the persuasive message each commercial sought to convey.
Nominated for an Emmy for “The LA Thing,” Rick has the honor of knowing several of the commercials he helped create are in contemporary art museum collections and have won many Clios and other international awards. Working with Academy Award winning directors and cinematographers was just a normal day for Rick.
Always enhancing the set with his design sense, his ability to make everything better and his at ease people skills made him one of the most sought after craftsperson in the film business.
Now heʼs bringing his years of Hollywood experience to the people who know that to stand out and get their message heard they need to incorporate video into their messaging. By choosing the right message along with the right setting and using themany tools available, any individual or company can compete on the same level as the clients Rick once worked with. Rick’s knowledge and experience will get you to the next level. Let him teach you, how you, can Shoot Better Video.
Connect
Connect with Rick on Twitter.