Greg Lowe, Where Do I Fit in All of This?

In this participatory “Pro Session” social media thought leader Greg Lowe will lead professionals in an exploration of “Where Do I Fit in All of This?” Are social media and social business practices the domain of IT, marketing, public relations, human resources, corporate communications, customer service, project management, innovation, production development, consulting or training professionals?…

Steve Levine, Tracking & Measuring Social Media

Customer experience and communication are going through an evolution.  We continue to listen to customers, elicit their opinions, and analyze the associated information but in ways that are evolving. Social networks and media are playing an important role. Much of the information has qualitative and/or quantitative elements to it.  Because customer information is so accessible today, it is…