Social media is being hailed as a game-changer in nearly every industry, including the news business. So what happens when a veteran journalist adds this new tool to her arsenal? She discovers it is so much more than a distribution channel. It can change the kinds of stories journalists tell and how they tell them….

For a couple hundred years, the only way you could get news was by reading a newspaper or talking to the town gossip. Then radio news came along, and everyone said, “Oh, no, newspapers are going to die.” (They didn’t.) Then television news came along, and everyone said, “Oh no, newspapers are going to die.”…

Authenticity & Automation: How Much Is Too Much? As Social Media evolves we’re given new management tools all of the time.  Programs like HootSuite and TweetDeck allow us to keep an eye on those we follow and get our messages out when we want them to go out and get those messages out from multiple…

How is Social Media changing the way we interact with each other socially in the gaming world, in business with a wide variety of apps, and in government as social media helps us communicate with each other more in the great experiment of democracy? Bio Detlev Ansinn (“Det”) has been writing software for nearly 30…

Video is everywhere. Thereʼs good, bad and just plain ugly. Not everyone possesses the skills and knowledge to create video worthy of watching, but Rick has the experience to do just that. In this breakout session he will talk about: The importance of using good video in your marketing Why your “set” matters The reasons…

As Facebook continues it’s growth into the business arena, you can’t ignore the opportunity to extend your presence on this platform. There are a range of strategic marketing tools that are presented in this session. The individual Facebook features offer different strategies for growing your business and broadcasting to the audience that is on Facebook….

Whether you are a big brand, a small business, or a non-profit, your target market is already talking about your brand, products and services or cause. They are virtually defining your social personality and you know you have a huge opportunity (and risk) to ensure that the message is what you want it to be….

In this interactive Pro-Session, Steve will lead participants in a discussion of what lies ahead for social media professionals. Steve will draw on his years of navigating the twists and turns of technological innovation in both the corporate world and his own consulting practice. Bio Steven L. Lubetkin, APR, Fellow, PRSA, operates Professional Podcasts LLC,…

What does it take to build a presence in the world of social media? That depends in part on where you are active online, but as IRL – in real life – social exchange demands that people ‘team well’ with others. And no matter where you go these days, being a ‘team player’ is more…

Are you trying to decide if your business is ready for Social Media? Do you know how Social Media fits into your customers’ lives and impacts the way they choose products and services? Would you like to know how businesses like yours are using Social Media to raise their visibility, grow their market share, or…