Whether you are a big brand, a small business, or a non-profit, your target market is already talking about your brand, products and services or cause. They are virtually defining your social personality and you know you have a huge opportunity (and risk) to ensure that the message is what you want it to be….

In this interactive Pro-Session, Steve will lead participants in a discussion of what lies ahead for social media professionals. Steve will draw on his years of navigating the twists and turns of technological innovation in both the corporate world and his own consulting practice. Bio Steven L. Lubetkin, APR, Fellow, PRSA, operates Professional Podcasts LLC,…

What does it take to build a presence in the world of social media? That depends in part on where you are active online, but as IRL – in real life – social exchange demands that people ‘team well’ with others. And no matter where you go these days, being a ‘team player’ is more…

Are you trying to decide if your business is ready for Social Media? Do you know how Social Media fits into your customers’ lives and impacts the way they choose products and services? Would you like to know how businesses like yours are using Social Media to raise their visibility, grow their market share, or…

How do you create and build your own world for communicating the ideas of what you are most passionate about and then socialize those ideas into reality? We’ll examine the value of story for building your brand and engaging in this social world. How does social media fit within in an environment in which everyone…

Social Media is more than a means to connect with friends and colleagues, keep up with news, market our products, or service our customers.  It is a transforming influence on how we communicate and interrelate, and one of the results has been to accelerate the ability to innovate. Ever since the coffee houses of the…

Because only 3% of jobs make it onto the big job boards… Because an average of 300 candidates apply to the those jobs… AND Because 75% of jobs are filled through networking… And social media enhances your ability to network effectively… I would rather spend more time hanging out at the social media ”party!” In…

How are leading companies using social business strategies to deliver optimal service to customers? In this information-packed session, you’ll learn best practices and insights, and receive advice from somone who is living it every day. Bio Customer service strategy and technology leader with over 22 years of experience designing and implementing loyalty strategy, business processes…

Based on her social media experience with Kids With Food Allergies Foundation, a nonprofit online community, Lynda will share practical insights to help others who work in the nonprofit arena. She will share practical tips, explaining what has worked well for her. She will cover Facebook, Twitter, LinkedIn and MySpace experiences in her presentation. Bio…